About Leading Digital
Why?
Large organisations often apply project management processes and principles only to find they can be counterproductive to delivering Digital solutions for customers and their user base. Digital is how humans interact with multiple technologies, using various channels to transact with the organisation.
By proxy, Digital delivery is a social science, designed and built by people for people. Digital delivery is a means to try and understand how customers will behave and interact with your organisation's digital channels, resulting in all Digital solution development becoming a form of Research and Development (R&D).
R&D with technology, multiple types of customers, and the fact that technology and customer expectations keep evolving means digital delivery is complex and delivering never ends; this is why we believe we are all about 'making the invisible, visible'.
With over 95% of Digital project budgets spent directly or indirectly on people for people, Leading Digital aims to educate on how to continually lead digital delivery.
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